Specialized magazine on wine and spirits WINE STYLE  is organizing for the fourth year in a row the Regional Wine Conference and Exclusive Wine Salon on 30th and 31st March, 2012. Four lectures will be held at the conference about methods of presenting wineries at big wine fairs and exhibitions, trends in wine selling and positioning of wine industry in the retail system, promotion of local wines in restaurants, wine brand building.

The conference and wine salon are held at the conference hall of ZIRA Hotel, Ruzveltova 35, Belgrade. The entrance is free of charge, but due to limited number of participants, application should be made through e-mail of the magazine's editorial board    redakcija@winestyle.rs

CONFERENCE AGENDA:

15.00h Opening speech (Aleksandar Dukovic, general editor of Wine Style magazine)

15.10h Serbian wine-making and wine reforms in EU - prejudice, challenges and compliance (Darko Jakšić, the Ministry of Agriculture)

15.30h Wine sale trends and positioning of wine segment in retail systems (Rastko Ulić, Delhaize)

16.10h Presenting wine at large wine events (Thomas Curtius, Wine & Spirit Institute in London)

16.40h Creating a Wine Brand (Voja Žanetić, marketing agency Mosaic)

17.00 Wine tasting - Piedmonte wines

 

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