Events

Events / 04/20/2021 / 132

FREE E-COMMERCE WEBINAR

On Friday, April 23rd, 2021, a webinar will be held for wineries that want to start or improve their online sales. This free webinar on E-commerce features lectures given by digital marketing and online sales experts. The webinar is organized by Vinska Kultura Agency in cooperation with the Association of Winemakers and Vinegrowers of Serbia with the support of the USAID Competitive Economy Project.

The year behind us has increased wine sellers' awareness of the future of wine sales and the growing role of online sales. E-commerce webinar is an opportunity for participants to learn the basics and finesse of online sales, to boost sales of their wines and to step into the world of e-commerce with confidence. The online event is scheduled for Friday, April 23 from 1pm to 4pm on the Zoom platform.

The webinar will cover topics such as organizing online wine sale, how to reach customers, efficient use of social networks, how to make a functional website, and other relevant topics. Participants will also have the opportunity to hear experiences of winemakers who successfully sell wines online.
Lecturers at the webinar are Marko Pavišić, digital media producer, Dragan Maksimović, web designer and Dušica Matijašević, marketing manager and social media specialist.

The panelists are Veljko Nešić, founder of the popular Facebook group Small Food Producers in Serbia, Gradimir Vukašinović, wine distributor, Marija Bojović, manager of wine tourism, online sales and social networks at Deurić winery, and Aleksandar Marinković, manager at Aleksandrović winery. Moderators of the event are Igor Luković and Tomislav Ivanović.

The webinar is free for all participants. It is intended primarily for small wineries from Serbia that do not have organized online sales or intend to improve the existing one, as well as for everyone else who is interested in this very current topic.

Those interested can apply via email: zdenka.kostic@vf.rs




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Tomislav Ivanović

Awarded wine writer, wine critic and contributor to selected wine magazines. WSET3-certified author and editor-in-chief of www.vinopedia.rs. Member of Vojvodina Sommelier Association. Juror in national and international wine competitions. Lecturing about wines of Serbia and the Balkans. Local partner of Wine Mosaic organization. Co-founder of International Prokupac Day.

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