Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 7
Function: __construct
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$page_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 8
Function: model
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property Post::$podesavanja_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 9
Function: model
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: filter_var(): Passing null to parameter #3 ($options) of type array|int is deprecated
Filename: core/Input.php
Line Number: 572
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/models/Page_model.php
Line: 426
Function: ip_address
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 26
Function: visitors
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$page_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$podesavanja_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/vinoped/domains/vinopedia.rs/public_html/application/controllers/Post.php
Line: 77
Function: view
File: /home/vinoped/domains/vinopedia.rs/public_html/index.php
Line: 315
Function: require_once
Aktuelno
Aktuelno / 11/21/2016 / 1727
Ovo nije klasični članak o digitalnim vinskim medijima… Nije ni zamišljen da to bude. Ovo su bile neke od teza i praktičnih primera koji su mogli poslužiti kao inspiracija za razgovor u okviru panela o digitalnim medijima u vinskoj industriji na jednom od lokalnih vinskih dešavanja. No, ozbiljnija priča na tu temu će ostati za neku drugu priliku.
1) Najčešća greška koju vinarije prave jeste što se previše oslanjaju na prikupljanje lajkova… Lajk bez emotivnog angažmana ne znači puno. Takav lajk nije dovoljan da bi neko odabrao vaše vino ili da bi razvio emotivni odnos prema vinariji koji će ga potom motivisati da sa police odabere baš vino iz vaše vinarije… Vinarije pod uticajem ogromne količine informacija koja protiče društvenim mrežama i same počnu da bombarduju platforme sadržajima i porukama. Ljubitelji vina vole ljudski odnos, poštovanje, dvosmernu konverzaciju. Zato je važnije da se umesto kvantiteta fokusirate na kvalitetne odnose sa publikom na društvenim mrežama. Uspeli ste kada razvijete osećaj kod publike da su i oni deo vinarije, da su cenjeni i osećaju se prihvaćeno od strane vinarije. Tada možete smatrati da ste stekli publiku koja će na polici odabrati vaše vino.
2) Razumljivo je da male vinarije nemaju vremena i ljudskih resursa da bi stalno bile aktivne na društvenim mrežama. Međutim, čak i kada vinarija nije aktivna na društvenim mrežama, moguće je biti prisutan. Dovoljno je da instalirate besplatan wifi u degustacionoj sali. Ljubitelj vina koji je u poseti vašoj vinariji će teško odoleti potrebi da se čekira i da sa prijateljima na društvenim mrežama podeli trenutak u okruženju vaših vina. Ako imate grupu u poseti, dovoljno je da im samo napomenete da postoji besplatan wifi. Ljudska priroda će odraditi ostalo.
3) Ako razmišljate kako da iskoristite društvene mreže da biste povećali prodaju vina, imajte u vidu da vaš potencijalni kupac treba da pređe sledeći put: LAJKUJEM – POZNAJEM – VERUJEM – KUPUJEM. Svaka od ovih faza iziskuje drugačiji pristup i drugačiju komunikaciju preko društvenih mreža. Idite korak po korak. Razmišljajte o sledećem koraku,a ne o krajnjem cilju. I onda ćete uspeti da ostvarite krajnji cilj. Prilično jednostavna istina, skoro poput kineske mudrosti.
4) Džejmi Gud, guru vinske blogerske scene je rekao da blogeri i menadžeri društvenih medija u vinskoj industriji treba da imaju lice. Uspešno tvitovanje dolazi od ljudi od krvi i mesa, a ne od kompanija ili vinarija. Važna je autentičnost i kredibilnost. Izazov koji se pritom javlja je kako sačuvati distancu između ličnih i profesionalnih aktivnosti. Mnogi blogeri i tviteraši gube osećaj za tu granicu i time postaju starlete društvenih mreža. Ali, ako pogledate put koji treba preći (lajkujem – poznajem – verujem – kupujem), kod njih se sva aktivnost zaustavlja na prvom stupnju. Oni se zadovoljavaju samo ogromnim brojem lajkova. Njihovi pratioci lajkuju njihove objave iz istih pobuda kao što gledaju farmu, parove i slične emisije. I da još jednom citiram Džejmi Guda: “Ako si drkadž…, ljudi će to brže skapirati na društvenim mrežama”.
5) Kad pričamo o društvenim mrežama, uglavnom vinarije razmišljaju o odnosu sa kupcima i metodama povećanja prodaje. Međutim, jako bitan element je olakšano održavanje odnosa sa uticajnim osobama iz vinske industrije i novinarima. Vrlo često jedna direktna poruka na fejsbuku može značiti da će vaše vino osvanuti u članku nekog uglednog vinskog časopisa.6) Praktičan primer koji su prisutni na panelu uspeli da čuju: Vinarija Stormhoek iz Južnoafričke republike je odradila uspešnu kampanju koja im je pomogla da povećaju prodaju na tržištu zapadne Evrope. Odabrali su ciljnu grupu blogera iz raznih društvenih oblasti (vino, gastronomija, kultura, društvo, putovanja, itd). Uslov je bio da su stariji od 21 god. i da pišu blog duže od tri meseca. Svakom od njih su poklonili bocu vina bez ikakve obaveze da pišu o njoj. Međutim, nakon par meseci ispostavilo se da je 60% njih pomenulo bocu ili objavilo fotografiju/impresiju o vinu na društvenim mrežama. Druga faza kampanje je bila serija večera sa degustacijom vina u Velikoj Britaniji, Španiji, Belgiji za blogere i potencijalne uvoznike kako bi podstakli ličnu interakciju sa blogerima i pronašli nove mogućnosti za plasman.
7) Vinarija Pacific Rim iz Oregona je pokrenula kampanju na društvenim mrežama da bi edukovala mlađe generacije o rizlingu. Cilj je bio da motivišu potencijalne klijente da posete websajt vinarije da bi mogli da preuzmu besplatan primerak brošure o rizlingu na 30 strana. Uslov da dobijete brošuru je bio da lajkujete njihovu fejsbuk stranicu. Za dve nedelje, prikupili su na fejsbuk stranici 11.000 lajkova. Onda su preko fejsbuka sproveli takmičenje tražeći najbolji odgovor na pitanje “Zašto volim rizling?”. To im je donelo još 15.000 lajkova. Kao rezultat ove akcije, broj poseta njihovom websajtu se povećao 7.000 puta. Što se tiče prodajnih rezultata kampanje, zabeležen je rast prodaje od 10%. To vam istovremeno daje i dokaz da je potrebno preći dug put od faze “lajkuj” do “kupi”…
8) Kad razmišljate o vinskim blogovima i kada birate koje vinske blogove pratite, imajte na umu definiciju dobrog vinskog bloga, a to je: “blog koji podučava čitaoca o vinima kroz tekstove koji sadrže strast prema vinima i nepristrasnost”. Postoje blogovi kod kojih se jednostavno ne primećuje pasioniranost autora prema vinima. Postoje i blogovi koji objavljuju naručene tekstove od strane vinarija. Ali, blog koji u bilo kom elementu odskače od ove definicije nije dovoljno dobar. Suvoparnost kao odlika stila (ili nedostatak stila) ne ulazi u tu definiciju pa neki blogovi/websajtovi mogu sebi to da dozvole a da ne ugroze kvalitet.
Poslednjih godina sam više puta bio u prilici da prisustvujem panel diskusijama kao moderator ili kao panelista, a često i kao posmatrač iz publike… Iskustvo me je naučilo, a nedavna panel diskusija na kojoj sam bio jedan od učesnika je i potvrdila da je panel diskusija unapred osuđena na neuspeh ako je moderator apsolutno nepripremljen i vodi diskusiju bez ikakvog koncepta pa se zato oslanja na trenutnu inspiraciju i improvizaciju. Onda sama diskusija najčešće ostane površna i bez naročitog efekta. U takvoj situaciji ne bi pomoglo ni kad bi moderator bio član SANU.
Tomislav Ivanović
Nagrađivani vinski novinar, kritičar i saradnik odabranih vinskih magazina. Autor i urednik vebsajta www.vinopedia.rs. Nosilac WSET3 sertifikata. Član Udruženja somelijera Vojvodine. Sudija na nacionalnim i internacionalnim vinskim takmičenjima. Vodi radionice i predavanja na temu vina Srbije i Balkana. Lokalni partner organizacije Wine Mosaic. Suosnivač Međunarodnog dana prokupca.
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